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BetterPost

Curated content generation and newsletter automation platform for modern businesses.

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© 2025 BetterPost. All rights reserved.

1388 Haight St #1199, San Francisco, CA 94117, United States

Made with ❤️ for content creators

Documentation
Getting Started
  • Introduction
  • Your First Project
  • Configuring Projects
Content Sources
  • Adding Sources
  • RSS/Atom Feeds
  • Source Types
  • Stories
Content Creation
  • Setting Up Channels
  • Content Generator

Setting Up Channels

Channels are how you distribute your curated content. Each channel can have its own audience, tone, and publishing format.

Channel Types

Newsletter: Email distribution to your subscriber list

  • HTML and plain text formats
  • Custom templates and branding
  • Automated sending schedules
  • Configurable frequency (daily, bi-weekly, weekly, monthly)

Twitter/X: Social media posts with character limits

  • Thread support for longer content
  • Hashtag optimization
  • Link handling and shortening

BlueSky: Decentralized social network posting

  • Rich text formatting
  • Custom visibility settings
  • Community engagement features

Facebook: Page and group posting

  • Image and link previews
  • Audience targeting options
  • Engagement tracking

LinkedIn: Professional network distribution

  • Article and post formats
  • Professional tone optimization
  • Company page integration

TikTok: Short-form vertical video content

  • 15-60 second optimized scripts
  • Hook-focused storytelling
  • Trending format integration
  • Multiple hook alternatives for A/B testing

Instagram: Reels and Stories content

  • Video script with caption optimization
  • Hashtag strategy recommendations
  • Story-driven content approach
  • Cross-format content suggestions

YouTube Shorts: Vertical video for YouTube

  • SEO-optimized titles and descriptions
  • Tag recommendations for discoverability
  • Algorithm-optimized content structure
  • Subscriber conversion focus

Blog Post: Long-form written content

  • Comprehensive markdown-formatted articles
  • SEO-optimized structure and length
  • 2025 best practices for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Search intent optimization and readability focus
  • Configurable word limits (100-10,000 words, default 800)
  • Meta descriptions and SEO tags
  • FAQ generation for better search rankings

Email Outreach: Personalized business outreach

  • Connects current events to your product/service
  • Relationship-building approach
  • Product description required - describes what you're offering
  • Soft introduction strategy, not hard selling

Creating a Channel

  1. Navigate to your project's Channels section
  2. Click "Add Channel" and select your channel type
  3. Configure channel-specific settings
  4. Set your target audience and tone
  5. Test content generation before publishing

Channel Configuration

Audience Settings

Define who you're writing for. This affects how content is generated and formatted:

Target Audience Examples:

software developers
marketing professionals
startup founders
technology enthusiasts
data scientists

Tone Settings

Set the writing style for generated content:

Tone Options:

professional
conversational
technical
friendly
authoritative

Additional Instructions (Advanced)

Customize content generation with specific guidelines:

Examples:

Add lots of emoji
Use bullet points frequently
Include technical jargon
Keep sentences short and punchy
Focus on actionable insights

These instructions are applied to all content generated for this channel, allowing fine-tuned customization beyond just audience and tone.

Channel-Specific Settings

Newsletter Channels

  • Frequency: Set how often to send (daily, bi-weekly, weekly, monthly)
  • Word Limit: Set target word count (100-10,000 words, default 800)
    • 300 words: Brief, focused newsletters
    • 800 words: Standard newsletter length
    • 1200+ words: Comprehensive, in-depth newsletters
  • Subject Line Optimization: AI generates compelling subject lines
  • Preview Text: Email preview text for inbox display

Blog Post Channels

  • Word Limit: Set target word count (100-10,000 words, default 800)
    • 300 words: Short, focused content
    • 800 words: Standard blog post length
    • 1200+ words: Comprehensive, in-depth articles
  • SEO Optimization: Automatic meta descriptions and tags
  • FAQ Generation: AI creates relevant questions and answers

Email Outreach Channels

  • Product Description (Required): Describe your product or service
    • Used to connect stories to your offering
    • Helps AI create relevant outreach messages
    • Should be clear and specific about what you're selling

Content Preferences

Story Selection: Choose how many stories to include per post Content Length: Brief summaries vs detailed analysis Link Handling: How to present source links Hashtag Usage: Automatic hashtag generation (social channels)

Content Generation Workflow

Selecting Stories

  1. Review aggregated stories in your project
  2. Use relevancy scores to identify best content
  3. Select stories for content generation
  4. Preview generated content before publishing

Content Customization

Subject Lines: Email newsletters get optimized subject lines Preview Text: Email preview text generation Social Formatting: Platform-specific formatting and length Link Management: Shortened links for social platforms

Publishing Options

Immediate Publishing: Generate and publish immediately Draft Mode: Save generated content for later editing Scheduled Publishing: Set future publication dates Copy to Clipboard: Export content for manual posting Multi-Channel Publishing: Publish to multiple channels simultaneously

Channel Management

Performance Tracking

Monitor how your channels perform:

  • Story engagement metrics
  • Click-through rates on links
  • Audience growth and retention
  • Content performance by topic

Content History

View previously generated content:

  • Publication dates and times
  • Story selections used
  • Performance metrics
  • Content variations by channel

Channel Settings

Frequency: How often to generate content (newsletter channels) Auto-Publishing: Enable automatic content generation Content Filters: Additional filtering beyond project criteria Template Customization: Channel-specific formatting

Best Practices

Newsletter Channels

  1. Consistent Schedule: Publish on the same day/time each week
  2. Word Count Strategy: Match length to your audience's preferences and frequency
  3. Subject Line Testing: Try different subject line styles
  4. Content Mix: Balance news, analysis, and commentary
  5. Mobile Optimization: Ensure templates work on mobile devices

Social Media Channels

  1. Platform Voice: Adapt tone for each platform's culture
  2. Optimal Timing: Post when your audience is most active
  3. Engagement: Respond to comments and mentions
  4. Cross-Promotion: Link between your different channels

Blog Post Channels

  1. Word Count Strategy: Match length to your audience's preferences
  2. SEO Focus: Use generated meta descriptions and tags
  3. Internal Linking: Reference related content when possible
  4. Regular Updates: Keep content fresh and current

Email Outreach Channels

  1. Product Clarity: Write clear, specific product descriptions
  2. Story Relevance: Select stories that connect to your offering
  3. Soft Approach: Focus on relationship building, not immediate sales
  4. Follow-up Strategy: Plan for ongoing engagement

Content Strategy

  1. Audience Focus: Keep your target audience clearly defined
  2. Quality Control: Review generated content before publishing
  3. Source Attribution: Always credit original sources
  4. Value Addition: Add your perspective, don't just repost

Troubleshooting

Common Issues

Content Not Generating: Check that you have selected stories and configured audience/tone settings

Poor Content Quality: Refine your audience description and content criteria for better AI generation

Social Media Formatting Issues: Each platform has different character limits and formatting rules

Newsletter Delivery Problems: Verify your email sending configuration and subscriber list health

Channel-Specific Problems

Twitter/X:

  • Character limit exceeded: Use thread mode for longer content
  • Links not working: Check URL shortening settings

LinkedIn:

  • Content too casual: Adjust tone to "professional"
  • Low engagement: Post during business hours in your timezone

Newsletter:

  • High unsubscribe rate: Review content relevancy and frequency
  • Low open rates: Experiment with subject line styles

Blog Posts:

  • Content too long/short: Adjust word limit settings
  • Poor SEO performance: Review generated meta descriptions and tags

Email Outreach:

  • Missing product description: Required field for this channel type
  • Content too salesy: Focus on relationship building and value

Advanced Features

Multi-Channel Coordination

Generate different versions of the same content for multiple channels:

  • Adapt length and tone for each platform
  • Coordinate publishing times
  • Cross-reference between channels

Content Templates

Create reusable templates for consistent formatting:

  • Newsletter section layouts
  • Social media post structures
  • Standard introduction/conclusion text

Integration Options

Connect channels with external tools:

  • Social media management platforms
  • Email marketing services
  • Analytics and tracking tools

Next Steps

  • Content Generator - Learn to curate and generate content
  • Adding Sources - Expand your content sources
  • Analytics - Track channel performance