Scheduled Posts

Scheduled posts allow you to automatically generate content on a recurring schedule. Set up weekly or monthly schedules to ensure consistent content delivery without manual intervention.

Overview

Scheduled posts automatically generate content based on your configured schedule. You can set up posts to run:

• Weekly - On specific days of the week (e.g., every Monday, Wednesday, Friday)
• Monthly - On specific days of the month (e.g., the 1st and 15th of each month)

Each scheduled post can be configured with:

• Topic selection - Recent stories, trending topics, or custom topics
• Content type - Newsletter, social media, blog post, etc.
• Story count - Number of stories to include (0-3 depending on content type)
• Product tie-ins - Optional product or service references to weave into content

Creating a Scheduled Post

Step 1: Navigate to Calendar Page

1. Go to your project
2. Click on Calendar in the navigation
3. You'll see a weekly calendar view showing your current schedules

Step 2: Choose Day and Content Type

1. Click Add Scheduled Post or click on a day in the calendar
2. Select the day of the week (for weekly schedules) or day of the month (for monthly schedules)
3. Choose the content type you want to generate:
   • Newsletter
   • Social Media (Twitter/X, LinkedIn, Facebook, Bluesky)
   • Blog Post
   • Video Content (TikTok, Instagram Reels, YouTube Shorts)
   • Email Outreach

Step 3: Configure Topic Selection

Choose how content topics are selected:

Recent Stories

• Uses the most recent stories from your project
• Requires at least 1 story to be selected
• Best for: Regular newsletters, social media updates

Trending Topics

• AI selects trending topics based on your project criteria
• No story count required
• Best for: Social media, blog posts about current trends

Custom Topic

• Enter a specific topic or theme
• Examples: "AI developments", "startup funding", "product updates"
• Best for: Themed content, product announcements

Step 4: Configure Story Count

Set how many stories to include in the generated content:

• 0 stories - Content generated from topic only (for custom or trending topics)
• 1-3 stories - Number depends on your content type:
  • Newsletters: Up to 3 stories
  • Social Media: Up to 1 story
  • Blog Posts: Up to 3 stories
  • Video Content: Up to 1 story

Step 5: Add Product Tie-Ins (Optional)

If you have product tie-ins configured in your project settings:

1. Select one or more tie-ins from the list
2. These will be naturally woven into the generated content
3. Useful for: Product announcements, service highlights, business outreach

Step 6: Save Schedule

Click Save to create the scheduled post. It will appear on your calendar and automatically generate content on the specified schedule.

Managing Scheduled Posts

Viewing Your Schedule

The Calendar page shows:

• Weekly View - See all scheduled posts by day of the week
• Monthly Calendar - See generated content and scheduled posts in calendar format
• Post Details - Click any scheduled post to see its configuration

Editing a Scheduled Post

1. Click on the scheduled post card in the weekly view
2. Modify any settings (day, topic, content type, story count, tie-ins)
3. Click Save to update

Deleting a Scheduled Post

1. Click on the scheduled post to open the edit dialog
2. Click Delete at the bottom of the dialog
3. Confirm deletion

How Scheduled Posts Work

Automatic Generation

When a scheduled post's day arrives:

1. BetterPost automatically selects stories or topics based on your configuration
2. Content is generated using your project's audience, tone, and additional instructions
3. Generated content is saved and appears in your content list
4. You can review, edit, and publish the content manually

Content Generation Settings

Scheduled posts use:

• Your project's default audience and tone settings
• Additional instructions from project settings
• Content-type-specific settings if configured
• Product tie-ins if selected

Story Selection

Story selection works differently depending on the topic type you choose:

Recent Stories:

• Stories are selected from your project's story list
• Only stories within your max story age setting are considered
• Stories are filtered and sorted by your project's content criteria relevancy
• Most recent, relevant stories are prioritized

Trending Topics and Custom Topics:

• Stories are selected using a blended relevancy score that combines:
  • Topic Similarity (50%): How well the story matches the selected trending or custom topic
  • Project Criteria Relevancy (50%): How well the story matches your project's content criteria
• This ensures that scheduled posts with topics still respect your project's content criteria
• Stories without project criteria relevancy scores will be selected based on topic similarity alone

Best Practices

Schedule Frequency

• Newsletters: Weekly (e.g., every Monday or Friday)
• Social Media: Multiple times per week (e.g., Monday, Wednesday, Friday)
• Blog Posts: Weekly or bi-weekly
• Video Content: Weekly

Topic Selection Strategy

Use Recent Stories when:

• You want to curate specific stories
• You have a steady stream of relevant content
• You want control over which stories are featured

Use Trending Topics when:

• You want AI to find the most relevant current topics
• You want variety in your content
• You're covering broad industry trends

Use Custom Topics when:

• You have specific themes or campaigns
• You want to focus on particular subjects
• You're creating series or themed content

Story Count Guidelines

• Newsletters: 2-3 stories for comprehensive coverage
• Social Media: 1 story for focused posts
• Blog Posts: 2-3 stories for in-depth analysis
• Video Content: 1 story for focused scripts

Product Tie-Ins

• Use sparingly - 1-2 tie-ins per post is usually enough
• Ensure tie-ins are relevant to the content topic
• Don't force connections - let the AI naturally integrate them

Troubleshooting

No Content Generated

Check:

• Are there stories available that match your criteria?
• Is your max story age setting appropriate?
• Are your content criteria too restrictive?

Solutions:

• Adjust your content criteria to be more inclusive
• Increase your max story age if needed
• Switch to "Trending Topics" if story selection is limited

Content Quality Issues

If content doesn't match your style:

• Review your project's audience and tone settings
• Check your additional instructions
• Review content-type-specific settings

If topics aren't relevant:

• Refine your project's content criteria
• Use custom topics for more control
• Review and adjust your saved topics

Schedule Not Running

Check:

• Is the scheduled post still active?
• Are there any errors in the content generation?
• Is your project timezone set correctly?

Solutions:

• Verify the schedule is saved correctly
• Check the content list for any error messages
• Ensure your project timezone matches your intended schedule

Advanced Features

Multiple Schedules

You can create multiple scheduled posts:

• Different content types on different days
• Same content type with different topics
• Mix of weekly and monthly schedules

Content Review Workflow

1. Generated content appears in your content list
2. Review and edit before publishing
3. Publish when ready
4. Content is marked as generated from schedule

Integration with Other Features

Scheduled posts work with:

• Saved Topics - Reference in custom topics
• Product Tie-Ins - Automatically include in content
• Content Criteria - Filter stories for selection
• Max Story Age - Control story freshness

Next Steps

• Configuring Projects - Set up your project settings for scheduled posts
• Content Generator - Learn about manual content generation
• Stories Management - Understand how stories are selected for schedules